Meet the Creative Heart Behind Studio 424
I've always believed there's nothing I can't make. Seriously. Give me an idea, a little inspiration, and some creative freedom, and I'll figure out the rest.
I'm GiGi. A mom, entrepreneur, former celebrity wedding planner, and the creative mind behind Studio 424.
My love for creating started long before this little studio existed. From handmade invitations and party favors to personalized gifts and bridesmaids' keepsakes, I've spent years making beautiful things for the people around me. If someone in my family or circle of friends needed something special, chances are I was the one making it.
From Big Dreams to Beautiful Celebrations
That creativity eventually became a career. I planned my first wedding at 13 and went on to create extraordinary celebrations for some of the biggest names in entertainment. Let's just say I've had the opportunity to bring a little magic to some pretty unforgettable celebrity celebrations!
In 2019, I took my entrepreneurial dreams even further and founded Fêtefully, a wedding technology startup. I raised venture capital, became one of the first 100 Black women to raise over $1 million, and earned support and investments from entrepreneurial communities including Techstars and Google.
When Life Changed, Creativity Found a New Home.
In 2025, while I was 18 weeks pregnant with my son, Cristian, we were involved in a serious accident with an 18-wheeler.
The accident changed everything. My pregnancy became high-risk, and I had to step away from wedding planning and the career I'd spent years building.
As I transitioned into life as a stay-at-home mom, I found myself returning to something that had always made me happy: creating.
What started with making special things for my children, family, and friends slowly became a new dream.
And that's how Studio 424 was born.
Named after my birthday, April 24, Studio 424 is where my love for beautiful details, big ideas, and a good creative challenge all come together.
I bring the same imagination and attention to detail that I once poured into extraordinary weddings to every personalized gift, custom creation, and special project.
I even built this website myself. Because, well, I told you I believe I can make just about anything!
Today, Studio 424 allows me to be present for my children while continuing to do what I've always loved.
And every order, referral, share, and kind word means more than you know. You're not just supporting a small business. You're helping me build a beautiful new chapter.
I'm so glad you're here. Now, let's make something amazing together!
With love and a little creative chaos,
GiGi
Owner & Creative Mind Behind Studio 424
